Sick As A Dog

Music Production

Music gets where words can’t: it bypasses the mind and effects our emotions directly. To do so, it must be honest and powerful—and yet to be worthwhile, it must work for you, your product or your film, and towards your goals. These two criteria are our top priorities in music production work: we collaborate with a large stable of composers to create stirring, striking original music for branding campaigns and underscoring film & TV. Working closely with our clients, we produce tracks that lead creatives and drive your campaign, while retaining the authenticity and spontaneity characteristic of great music.

Advertising Sync

Choosing the right track for your film or campaign can be a lot like dating – you should always ask yourself, is there something better out there? On occasions you might have the right track in mind, and simply need to negotiate the rights. More often than not, however, there is a better track – more on brand, unique and affecting. We’re always listening, searching for inspiration. Come to us to explore the options you didn’t know existed.

Sonic Branding

Audio is the secret weapon in a company’s branding arsenal: the right sonic identity, applied successfully, can insinuate a brand into audience consciousness and do the work of five years media buying in five seconds. Whether used in advertising, online presence, retail spaces or experiential events, it is vital that a company’s audio presence be cohesive and proactive.

SaaD Music Consultancy and Sonic Branding is a service that aims to guide companies, their employees and their collaborators on how, and when, audio should be used to define a brand. By studying a company’s structure, needs and ambition we aim to create clear, original systems and guidelines that allow the company to exploit audio effectively, in the quickest, most cost effective way.